- Content marketing is 3 times more efficient in terms of leads than outbound marketing.
- 72% of companies say content marketing increases leads.
- 73% of businesses have a designated employee to monitor content creation.
- 91% of B2B marketers used content marketing to reach their customers.
- 55% of consumers say they have decided against buying something because of privacy concerns.
Find out how content marketers are better reaching their audience, where they are spending critical budget, and the areas they are most concerned about in the infographic below.
Nicole is a copywriter and digital marketing associate at Beacon Digital. She writes blog posts, white papers, social media content, and website copy with a professional voice. She has a publishing background and enjoys translating highly technical content into something readable!